Who we are
Built to connect Asia's growth with the world's capital.
KUG is a cross-border growth, capital and M&A advisory firm — one integrated team across three pillars, helping businesses, investors and entrepreneurs move with confidence across Asia.
Our model
One firm. Three disciplines. One regional network.
Most advisory firms specialise in a single lane — wealth, deals, or market entry. KUG was built differently: as one integrated team across all three, so the advice we give in one area is always informed by what we're seeing in the others.
A wealth structuring conversation can surface an acquisition opportunity. A market entry plan can be backed by the same network we use to source deals. You never switch advisors or start over with a new firm.
What we do
Three pillars, working together.
Each pillar stands on its own — but the real value shows up when they work together on the same mandate.
Wealth & Capital Allocation
Helping capital move efficiently, securely and strategically across jurisdictions — from family office structuring in Singapore to cross-border asset allocation and wealth preservation.
- Family office advisory and structuring
- Cross-border capital and asset allocation
- Corporate restructuring and wealth preservation
Mergers, Acquisitions & Fundraising
Connecting businesses, investors and opportunities on both sides of the table — and staying engaged through valuation, diligence and negotiation until the deal closes.
- Buy-side and sell-side advisory
- Business valuation and due diligence coordination
- Fundraising strategy and investor matching
International Business Strategy
Helping organisations expand and operate internationally — with market entry strategy, corporate structuring, local intelligence and on-the-ground execution across Asia and beyond.
- Market entry and expansion strategy
- Corporate structuring and business setup
- Local partners, intelligence and execution
Our story
A decade of connecting capital and opportunity.
Founded in Singapore
Kingston United Group is established in 2014 as a Singapore-based advisory firm serving cross-border clients.
The network expands
Mandates across wealth, deals and market entry build a working network of professionals, institutions and counterparts beyond Singapore — into Vietnam, Greater China, Malaysia and the Gulf.
Three pillars, one firm
Wealth advisory, M&A and international strategy are formalised as one integrated offering — the model the firm still runs today.
Active across all 10 ASEAN markets
From Singapore's hub to the frontier growth of Cambodia, Laos and Myanmar — plus an extended Asia-Pacific network beyond ASEAN's borders.
Leadership
The team behind KUG.
Based at our Singapore headquarters and connected markets across the region — backed by a global network of senior advisors across finance, law and industry.
Michelle Tan
President & Group CEO
Michelle leads KUG's capital and M&A practice, working with founders, investors and family offices on cross-border deal structuring and growth financing across Southeast Asia.
Alvin de Souza
Business Development Director
Alvin leads KUG's market entry and business strategy practice, helping organisations expand operations and build partnerships across Asia.
Addy Ang
Partnership Development Director
Addy builds and manages KUG's partner network across Singapore — the professional firms, institutions and introducers that extend the reach of every mandate.
Stanislav Varnakov
International Investment Advisor · Russia & UAE
Stanislav advises international clients on cross-border investment, connecting capital between the Gulf, Russia-linked markets and Southeast Asia.
Joshua Oribiana
Wealth Management Advisor
Joshua works with private clients on wealth structuring and portfolio positioning across the jurisdictions KUG covers.
Felicial Ding
Offshore Business Advisor · China & Hong Kong
Felicial advises Greater China clients on offshore structuring and market access into Southeast Asia through Singapore.
Bernard Chan
Offshore Business Advisor · Malaysia
Bernard supports Malaysian businesses and investors with offshore structuring and cross-border opportunities in the region.
Let's talk about your next move.
Wealth, a deal, or a market — tell us a bit about the goal and we'll route it to the right person.